In local search news, AT&T Interactive has rebranding its popular YellowPages.com to YP com. IN& T' s Jamie Carracher says WebProNews, "YP.com will replace YellowPages.com as its property and flag web mark. “
This was actually revealed last summer, but is now being implemented.
About the change, Carracher says:
- Predictive text search technology that automatically suggests potential search terms as a user enters a business name or category.
- Search results, supported by YP.COM's database of over 21 million business listings, allow users to filter results by neighborhood, Video Profiles and business coupons.
- While in beta testing, advertisers averaged an increase of 28% in calls and clicks per search as a result of placement on YP.COM
"Our new direction with YP.COM reflects our investment in developing local search technology that helps creates the strongest commitment among consumers and the businesses they are seeking to discover, find, and connect with," says David Krantz, the president and general director of AT&T Interactive. "With the help of our users and 5,000 the market local sales experts, we have a tremendous opportunity to keep helping our advertisers grow their business, while delivering a search experience that brings together richer content and transactional capabilities."
Users can filter results by neighborhood, Video Profiles and business coupons.
AT&T is also currently tinkering with Buzz.com, a social local instrument of search that draws from the same database as YP.com. Read our recent interview with AT&T for more details about that. &Nbsp;
Yahoo Launches New Search Apps for iPhone
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